3E Accounting review
✓ Mystery-shopped Currently #3 of 4 fully scored Live, in-progress ranking
3E Accounting scored 72.75/100 in our live, in-progress assessment. A senior, locally-contactable rep replied the same business day, but the quote's headline "total" figure bundles in an optional nominee-director service that the shopper's scenario didn't require — the true applicable price was far lower than the number that stood out in the email.
- Service shopped
- Company incorporation + corporate secretarial services
- Headline quote
- S$4,713 "total incorporation package price (without relocation)" — includes optional Annual Nominee Director Services (S$2,180) and a refundable deposit (S$2,000)
- True applicable price
- ~S$533 (S$109 incorporation + S$315 ACRA fee + S$109 first-year registered address), since the shopper already had a local resident director
- Corp-sec year 1
- S$0 — bundled free with the package
- First reply
- Same business day (~2:00pm)
- Rep & contact
- Abigail Yu, Director — Main +65 6690 9262
- Office
- 51 Goldhill Plaza #07-10/11, S308900 (reg. 201120337C)
- Rep based in Singapore?
- Yes
- Local SG phone given?
- Yes
- In-person meeting?
- Yes — physical office
Our verdict
3E Accounting's reply came the same business day and was personally signed by Abigail Yu, Director, with a Singapore landline and a physical office address — a strong, senior, locally-anchored contact that scored well on Communication & Responsiveness (weighted 40% of the total). The email itself was long and marketing-heavy, built around a pricing table whose headline figure read "TOTAL INCORPORATION PACKAGE PRICE (WITHOUT RELOCATION): S$4,713." That figure bundles in Annual Nominee Director Services (S$2,180) and a refundable deposit (S$2,000) — but the same email separately notes that 3E "can provide the local company setup package excluding nominee director services, if you already possess a local resident director in Singapore," which the shopper (Singapore-based) does. The true applicable cost for the shopper's actual scenario works out closer to S$533 (S$109 incorporation + S$315 ACRA fee + S$109 first-year registered address, with the corp-sec service bundled free), well below the headline figure a reader skimming the email would likely take away. We scored Value against the true applicable price, but scored Transparency low for how the headline total is presented.
Score breakdown (weighted)
Weighted TOTAL = (18 × 2) + (9 + 12 + 16 + 12) × 0.75 = 36 + 36.75 = 72.75/100.
What we liked
- Same-business-day reply, personally signed by a Director.
- Genuine Singapore landline (+65 6690 9262) and physical office at Goldhill Plaza.
- Once the correct package is identified, the true applicable price (~S$533) is very competitive.
- First-year corporate secretary appears bundled free with the applicable package.
Where it could improve
- The headline "total" of S$4,713 bundles in an optional nominee-director service and deposit that most Singapore-resident founders would not need — a reader skimming the email would likely be misled about the real cost.
- The lower, applicable price for the shopper's exact scenario is mentioned only in a subordinate clause, not surfaced as the primary quote.
- Our reading of the quote should be checked against the attached PDF brochure, which was not opened during this scoring pass.
How 3E Accounting compares
3E Accounting sits between HeySara (75.25/100) and Osome (72.25/100) in the current live standings — ahead on Value once the correct price is identified, but held back by Transparency. See the full incorporation ranking for current, in-progress standings across all 13 firms shopped.
This review is part of a live, in-progress ranking, last updated 18 August 2026. Scores may be revised as more firms are shopped or as additional evidence (including the brochure PDF) is reviewed.